Cumbrian Newspaper Group move to SalesWORKS version 3 and lots more!


IPA Systems Limited has successfully implemented a full SalesWORKS system upgrade to version 3 at all offices in Carlisle, Barrow and Hexham. The upgrade project also included the migration from Sybase to MS-SQL Server 2000 and XP-Pro on the client workstations, the IPA Statistical database, on-line credit clearing and an expansion of the system by 13 extra seats bringing the total to 94 for the group.

The product enhancements and additional functionality to be found in SalesWORKS version 3 were extensively studied and their introduction provides immediate benefits whilst establishing the foundation to answer the demands of modern publishing company for the foreseeable future.

Immediate benefits will be gained by enhanced "up sell" capabilities from the multi preview text editor with real-time advert pricing. A totally redesigned rating engine provides the capability of sales packages to be easily catered for whilst the new calendar simplifies and speeds up the booking input. Interactive customer information displays including, credit limits, advert lists, record cards, client list, credit control notes, direct emailing of proofs and order confirmations etc., to further increase the sales team's ability to improve customer interaction and provide even better customer service.

The introduction of the Statistical Database enables SalesWORKS to gather extensive current and historical information without impact on the live system. It is already gathering vital data for the introduction of CanvassWORKS the IPA customer relationship management and campaign management module, proposed for implementation later this year.

At a technical level, the upgrade programme also included the introduction of IPA AdSync and IPA FileSync. These two modules have enabled Cumbrian Newspapers to provide data security and disaster recovery for the SalesWORKS system by duplicating database content and file content from primary to secondary servers across offices.

For more information please contact: sales@ipasystems.co.uk

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