The Kerryman, Tralee order IPA Advertising, Planning and Neptune systems


IPA Systems Limited are pleased to announce that an order has been placed by The Kerryman Newspaper Group, Tralee, part of the Irish Independent Group for an IPA SalesWORKS advertising system, Neptune cross platform multi-application production workflow system and ClassForce classified planning.

SalesWORKS system is to be sited at the main office in Tralee with further workstations being sited in remote offices and at the group administration centre. Neptune and ClassForce will also be sited at the Tralee office.

Pivotal to the financial reporting requirements of The Kerryman, the SalesWORKS system includes the IPA Analysis & Budgeting Suite which consists of a combination of reports and applications providing categorised volume, yield and discount figures for given weeks, financial periods or year to date compared with last years figures, with the ability to filter by publication or publication groups so that business performance can be accurately measured based on data both current and historic. Actual revenue, volume and yields are compared against budgeted targets. These targets can be set individually for each category, publication for each week in the financial year. The budget can be defined as a percentage increase or decrease on last year's figures or calculated back to a percentage from a figure that is input.

System installation is scheduled for early autumn.

For more information please contact: sales@ipasystems.co.uk

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