Nottingham Evening Post win award for Wave2-based application

Nottingham Evening Post was announced as the winner of the "Most Innovative Technology of the Year" award at the 2005 Newspaper Awards held at the Hilton Hotel in Park Lane, London.

The award was given for the "hands free ad production" of the publication's new classified advertising supplement, "Cars in Colour". The software at the heart of this initiative is Wave2's new Apollo product, based upon the powerful Wave2 Publishing Platform.

Supplied by Wave2's UK newspaper reseller, IPA Systems Ltd, the Apollo software gave Nottingham Evening Post the ability to significantly increase advertising revenue without increasing production costs. Copy is entered directly by the customer and there is no further human intervention through the rest of the process.

Kerrel Wills, Technical & Operations Direct at the Evening Post, collected the award, which was presented by award sponsor AdFast and popular television celebrity Joanna Lumley.

The winners' publication, distributed after the presentation of the awards, said about the Nottingham entry, "Judges felt that this entry represented a good use of an existing format in a new market which would improve ad production for both the customer and the publisher."

Following on from the successful launch of "Cars in Colour" Nottingham have also introduced "Picture my Car" for private bookings, it is planned to launch a number of additional new products based on the same technology in the near future.

For more information please contact: sales@ipasystems.co.uk

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