Notttingham Evening Post Group expand Neptune Ad-Tracking with Internet Ad-Approval

The Nottingham Evening Post Group, part of Northcliffe Newspapers has expanded their Neptune Ad Tracking system, by purchasing Internet Ad-Approval.

Ad Approval allows customers to access the Internet and view their ads that are awaiting customer approval. After viewing the PDF of the ad the customer can issue instructions to approve it unchanged, or request that the production department carry out changes to the ad. If the customer has installed the full version of Acrobat notes can be attached to the ad defining the required changes. The modified PDF is then sent back to Neptune, so that the production department can carry out the customer's instructions. Customers who have the free Reader version of Acrobat have to enter instructions in a note field when approving the ad. These instructions are saved in the database. As well as viewing ads Ad Approval also allows the customers to view thumbnails of completed ads and associated artwork.

Careful thought has been given to security of the system. Each user is allocated a login and password to access their ads only; the customer is not allowed to view any tracking information, or access to any other files. Any changes made by the customer are recorded in the database with the time the changes are made. All PDF modifications are saved and any messages saved on the system are secured from modification by either the customer or the production department. If an ad is approved past deadline a customisable message is displayed outlining what the customer should do if he needs to make a change past deadline.

The Nottingham system is used primarily within the Advertisement Services department, this contains ad production as well as artists. Neptune is used by both editorial and advertising to track and approve the visuals set for the advertisement representatives.

Since the system is very flexible, it is also being used by Nottingham's remote offices. The system has been set-up to give access to all the ads of a particular Salesman or territory. The turnaround from proof to approval has been speeded up, and has reduced the number of hard copy proofs that are sent to customers. Ad Approval is simple to use and requires very little instruction on how to login and use the system.

Nottingham has also purchased the automatic emailing facility. This allows PDF proofs to be automatically emailed to customers or salesmen when the ad has reached the proof stage of production.

Neptune is used extensively at Nottingham for tracking the production of display advertising, and is interfaced to the Sentinel ad-booking system. Sentinel is able to issue instructions to Neptune to automatically do straight lifts or lifts with amendments, thus ensuring the correct ad appears in the publication. Customer credits caused by an incorrect ad appearing in a publication have been reduced to very low numbers.

For more information please contact: sales@ipasystems.co.uk

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