OPPORTUNITIES
Build effective and targeted ad messages
Reach audiences with known interests in your categories
Create more dynamic advertorials
Take better advantage of captured user interests via customer profiles
for immediate direct response
|
 |
Do you need to connect
better with your customers? Do you want to develop more effective
campaigns with publishers? Consider Wave2 as your link between consumers'
personal or professional interests and your ad campaigns. You can
work with publishers to achieve a targeted message, and also leverage
your existing ad content by opening it up for customers to build
out their own personal advertorials-combining the results of their
interest-based searches along with completed, branded ad content.
Imagine a digital advertorial produced with an online magazine publisher
for a new prescription drug. In this scenario, a consumer comes
to the magazine site and sees a promotion for the product, or they
may see a promotion within the printed advertorial section, inviting
them to click-through to another Web site for further information.
Using the Wave2 profiles, they must then enter information relevant
to their condition - age, sex, back pain, etc. This information
is used by Wave2 to create a powerful search query and create an
appropriate list of available content. Using branded page designs
you built using AdobeŽ InDesignŽ, Wave2 will match the content to
the best layout, fill in the editorial content and, using your business
rules, insert the most appropriate product ads to fit the content
and create the digital advertorial for the consumer. All of this
happens seamlessly behind the scenes. As the advertiser, you can
then follow up with One-To-One marketing campaigns directed to your
consumers. After all, Wave2 is not only telling you who they are,
but what their interests are as well. |
