OPPORTUNITIES
Create new reader and advertising opportunities with minimal investments
Increase advertising revenue
Make the creative process integral to customer satisfaction
Reduce production costs
Engage your readers beyond simply visiting your web site
Build more publications for no additional production costs
Make use of valuable existing content to generate new revenue
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Content personalization
with Wave2 offers unlimited new opportunities for publishers. Consider
subscription-based Web content where a subscriber builds queries
based on her areas of interest and receives a branded personalized
publication instantly with related advertising automatically inserted
based on your rules. You control the page look and branding using
an AdobeŽ InDesignŽ template and thenWave2 populates the appropriate
templates and automatically paginates the content to provide a truly
unique and well-designed product. This is true "digital delivery."
On the advertising side, think of up-selling your print and Web
advertisers to targeted ads inserted into these products. And, build
up profiles of your subscribers' interests for further marketing
opportunities.
Automated document creation offers multiple opportunities for savings
and revenue generation. For instance, as a response to the growing
opportunities in community publishing, you could provide a service
that allows communities to build and edit their own newspaper-all
with the help of Wave2. The community provides the content, and
you provide the delivery. A newspaper or newsletter could be built
automatically in the style chosen by the community. They proof it
and approve it, and then it's printed and delivered in the usual
fashion, or delivered as a PDF. Revenue opportunities here include
charging for the service, cover price and advertising.
Automatically building display ads can save in production costs
and offer up-sell opportunities. In-house, building ads automatically
saves time and, once the original template has been designed, doesn't
require the skill level of a professional. Externally, once professionally
designed templates are in place, sales staff can be given the ability
to generate their own "visualizations." Imagine simultaneously building
two versions of the same ad: one the customer specifies, and a higher
value ad for comparison.
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